As part of efforts to streamline front-end transactions,
Brighton and Hove Council choose Zipporah's online booking integration, achieving
staggering results.
The news comes just 2 months since the
launch of Zipporah's integrated Booking System at Brighton & Hove's
website, a measure brought in to
deal with an increasing demand for sport course participation and the resulting
high call volumes.
Technical Director at Zipporah Scott
Burton told us “The council were keen to get away from difficult offline
methods having realised how limited this approach was. The online solution we
were able to provide helped our client to take a step back from unnecessary
time-consuming tasks where our system was able to perform complex actions
without human intervention”.
Big wins across the board
Big wins across the board
Figures show an estimated 1073
bookings / £20,000+ was taken through the online booking form in the first 9
weeks, with the council reporting that 88.2% of the total bookings taken were
completed online directly by the customer. The move not only highlights a
significant migration away from offline processes, but also an exceptional
figure of bookings taken in any 9 week period for the council.
The popular move among the council's
customers, with over 800 new users registered, has been met with equal
enthusiasm by members of the council, who have hailed the move as significant
in delivering against time management and efficiency targets.
Cost-saving system proves its worth
Cost-saving system proves its worth
Statistics reported the cost to the
council's department had dropped to a sixth of the original cost per booking by
going online. Brighton and Hove also reported that as well as hammering
expenditure, the move had also freed up staff the time to deal with issues
which they wanted to spend more time addressing.
The integration which can be applied
to any payment gateway also brings with it a report tool that carries data to
both the NHS and in-house personnel for ongoing health monitoring and operation
management.
Jordan Burnell, Account Executive for
the project commented, “the value of going online with Zipporah's bookings
can't be overstated enough, both customers and councils noted huge improvements
to the service, and for the council big savings in time and money”.
For more information on this article contact:
Ioan Davies, Marketing Executive,
Zipporah Ltd 02920 647048, Mon-Fri
9am-5pm
