Monday 2 September 2013

Channel Shift – A Shift in Business Practice

Whilst being the newest member of the Zipporah sales team, it has been a steep learning curve during the first half of 2013.

With mobile technology and web based applications becoming the norm for both businesses and consumers it is refreshing and exciting to be part of the revolution here at Zipporah. With the business going from strength to strength and having just celebrated our 10 year anniversary, Zipporah are well positioned to continue its success within their established market places and beyond.

Certainly the way the public have interacted with organisations such as local authorities has historically been the traditional method of picking up the phone and processing requests and payments manually. The onus is now on being able to provide these services via an on-line portal, thus providing efficiency gains as well as improving the customer experience.

When considering a Channel Shift program across a range of or even a single business area, metrics of success always need to be considered. Just a few of our clients have been able to report revenue generation of £3.6m taken through the Zipporah system including £1.6m in online invoice payments during a single calendar year. Another client reported public payments in excess of £30,000 for a single quarter for Pest Control appointment bookings alone.

Couple this increase in on-line payments with a vast reduction in transactional costs, the Zipporah offering becomes more of an attractive proposition. So if you are considering a channel shift program, allow the experts at Zipporah to provide you with an insight into our success stories so far.

With a shift in people’s preference to interact, organisations are increasingly looking to shift their own business practices to meet the demands of the 21st century – Zipporah look forward to the next 10 years of being at the forefront of on-line interaction and commerce.

Tommy Ludford
Sales Executive