Thursday, 5 June 2014

Ecommerce and Channel Shift: What's it got to do with the Public Sector? Part 1

As budgets shrink and internet use grows, more public sector organisations are looking to channel shift for a solution.

Online self-service is already old news in the UK - just think of online grocery shopping and holiday bookings.

The private sector has been trading online for years. Now the public sector is starting to realise the benefits of channel shift.

With face to face transactions costing around £8.62 EACH, and phone transactions costing £2.83, the minimal 15p a time cost of digital transactions could just be the answer.


But there's no need to stop there. What if public sector organisations could actually generate revenue through trading their services on the internet?

ZIPPORAH is working hard with public sector organisations to do exactly that.

Lincolnshire County Council generated nearly £1.2 million additional revenue last year through channel shift, without cutting jobs or reducing services. 

Buckinghamshire County Council invoiced over £4 million in its first 6 months trading existing public sector services online.

The secret? ZIPPORAH's ZIPI online transaction engine.

By positioning relevant services on a convenient online platform, and integrating payments and financial systems, these councils have massively increased revenue.

Customers are enjoying better service: 24 hour access 7 days a week means they can search and buy at their convenience, while one-stop customer selection and online payment means faster service.


Public sector employees spend less time on data entry and routine transactions, while essential interactions take priority.

And managers see resources re-allocated to where they are needed most. Win-win.

So, which public sector services work best online? How can the ZIPPORAH ZIPI web-based ecommerce transaction engine generate income for your organisation? Find out in the next ZIPPORAH blog post, or comment to request the full ZIPPORAH White Paper - Ecommerce: What's it got to do with the Public Sector?

Want to know more now? Visit http://www.zipporah.co.uk or call: 02920 647048.